Selling your property on an exclusive or open basis?
This is the most debated question!
Selling a house is a big decision, and it should always be well managed, as it can bring with it a number of concerns and burdens if you don’t know the processes to be followed.
When you contact a real estate agency, you will be surrounded by experienced and trustworthy professionals, thus contributing to a successful sale.
If you put your property up for sale with a real estate agency, you should know that you can choose between two regimes: open or exclusive.
What is the exclusivity regime?
This type of regime is drawn up through a contract that binds an agreement between the real estate agency in question and the owner, signed by both parties, so that the property can be marketed.
What are the advantages that you can find in an exclusive contract?
– Dedication and motivation of the consultant: Committed to achieving the best results, the consultant will always be focused on the success of the sale.
– Marketing strategies that boost the exposure of the property: Use of tools such as professional photographs, targeted advertising, virtual tours and high-quality videos to highlight the property on the market.
– Personalized preparation of the property for sale: The agent offers suggestions and supports the owner throughout the process, recommending improvements and using techniques such as home staging and physical marketing (banners, shop windows, signage) to increase the value of the property.
– Time optimization: The consultant takes on the management of many aspects related to marketing, legal and administrative issues, saving the owner time and effort.
– Buyer filtering: Careful selection of potential interested parties, ensuring targeted and serious visits.
– Negotiation skills: Real estate agents are equipped with negotiation resources, which allows them to better defend the value of the property.
– Faster sales: Properties under an exclusive regime tend to be sold more quickly than those under a non-exclusive regime.
What is an open regime contract?
This modality offers great flexibility, allowing the owner to entrust the sale of the property to several real estate agencies, thus increasing the chances of a sale. The diversity of agencies can contribute to greater visibility in the market. However, it can also create some confusion among buyers, who may find multiple advertisements for the same property, with significant differences in the way it is presented. Aspects such as:
· The price;
· The quality of the photographs;
· The description and details.
These can vary from one agency to another. In addition, this sharing of responsibility can lead to a lower commitment on the part of the consultants, since they know that another colleague, from a competing agency, can complete the sale first.
Exclusive or open regime?
In general terms, an exclusive contract is ideal for those looking for a faster sale and greater control over the process. An open contract, on the other hand, is recommended for those who want to maximize the visibility of the property.
Selling your house or apartment for the best price and under the most favorable conditions requires careful analysis and a good understanding of the market. The decision on the type of contract is a strategic choice for the owner. However, regardless of the option, the success of the sale depends on having the support of experienced and trustworthy professionals.
