The Impact of Tourism on Vilamoura’s Real Estate Market
Tourism continues to be a major economic driver in the Algarve, and its influence on Vilamoura’s real estate market has become increasingly measurable. With new tourism records set in 2024, and the summer of 2025 closing in on us, there are clear implications for property values, buyer demand and investment strategy. This article breaks down how the current tourism trends are shaping the landscape of real estate in Vilamoura, and what it means for buyers and investors.
Algarve Tourism – Key Statistics
- 5.2 million tourists visited the Algarve in 2024 – a 2.6% increase from the previous year (The Portugal News)
- Faro Airport processed 9.8 million passengers, with the UK, Germany, and Ireland remaining top source markets (Air Service One)
- 1.46 million rounds of golf were played in the Algarve in 2024 – a new record (Portugal Resident)
These trends reflect a growing and reliable tourism sector that continues to support local economic growth, and by extension, property market activity.
Buyer Demand Driven by Exposure
Many property buyers first encounter Vilamoura as tourists. The marina, beaches, golf courses and general quality of infrastructure make it a standout destination. As a result, tourism feeds directly into real estate demand.
- Over 50% of property investment in the Algarve is foreign-led, with Vilamoura seeing strong activity from UK, German, and Belgian nationals (Idealista)
- Most foreign buyers are interested in second homes or rental investments tied to seasonal tourism
Price Growth Linked to Tourism Strength
Tourist activity supports local services and infrastructure, which in turn enhances property desirability.
- Property prices in Vilamoura rose by 5.2% in 2024 (The Portugal News)
- Limited supply of new developments continues to place upward pressure on prime property values
Rental Market Strength and Yield Performance
Tourism also supports a very active short-term rental market, especially during the summer and golf seasons.
- Peak season occupancy rates in Vilamoura typically exceed 80%
- Gross rental yields range between 5% and 8%, depending on property type and location
- Properties near the marina, beaches, or golf resorts command the highest short-term rental performance
Strategic Considerations for Buyers This Year
If you’re assessing the Vilamoura market this year, consider the following:
- Tourism growth is likely to continue, supporting stable buyer demand
- Apartments near the marina and golf villas remain the most attractive from a rental and resale perspective
- Professional property management is useful for optimising yield in the short-term rental market
Summary
Tourism remains one of the most influential forces driving real estate dynamics in Vilamoura. The ongoing increase in visitor numbers is directly contributing to higher prices, sustained demand and reliable rental returns, making it a strategic location for both lifestyle buyers and property investors in 2025.
Looking to explore opportunities in Vilamoura?
Live In Holidays offers market-driven insights and local expertise to help you make informed decisions whether looking for a new home or an investment property to rent out using property management services.
